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Business Research and Analysis
Research and Analysis about the competitive position and strength of an enterprise is important to understand and develop competitive strategies to counter the actions of competitive forces they confront in the marketplace.

Five forces driving industry competitions are
• Relations with Suppliers; Bargaining Power of Suppliers
• Relations with Buyers; Bargaining Power of Customers
• Threat posed by New entrants
• Threat posed by Substitute Products
• Rivalry among established players in the Industry

Technological change can influence all the five competitive forces and help in creating and implementing Strategic Information Systems incorporating five basic competitive strategies, viz. cost leadership, differentiation, innovation, growth and alliance.